The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
ISBN: 0887306667
EAN13: 9780887306662
Language: English
Publication Date: April 27, 1994
Pages: 143
Dimensions: 0.40" H x 7.70" L x 5.10" W
Weight: 0.30 lbs.
Format: Paperback
Book Overview
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.