The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today
ISBN: 0999187104
EAN13: 9780999187104
Language: English
Publication Date: March 20, 2018
Pages: 128
Format: Paperback
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Book Overview
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.