The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
ISBN: 0767920570
EAN13: 9780767920575
Language: English
Pages: 213
Dimensions: 1.00" H x 8.00" L x 6.00" W
Format: Paperback
Publisher: Crown Business

The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They Do

Book Overview
Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself to provide a revolutionary way of understanding and dealing with the world--how the culture code one grows up in influences how he acts, buys, and loves.