The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
ISBN: 0385507704
EAN13: 9780385507707
Language: English
Pages: 368
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Paperback

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

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Book Overview
An in-depth, hard-hitting account of the mistakes, miscalculations, and myopia that have doomed America's automobile industry, this is the story of how Detroit's Big Three automobile companies missed a golden opportunity to win back the traditional car-buyer.

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