The Fall of Advertising and the Rise of PR
ISBN: 0060081996
EAN13: 9780060081997
Language: English
Pages: 295
Dimensions: 1.00" H x 8.00" L x 5.00" W
Weight: 1.00 lbs.
Format: Paperback
Publisher: HarperBusiness

The Fall of Advertising and the Rise of PR

Book Overview
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in The Public Relations Era, dramatizing the dominance of PR over advertising.