The Fashion System
ISBN: 0520071778
EAN13: 9780520071773
Language: English
Pages: 351
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Paperback
Book Overview
In his consideration of the language of the fashion magazine--the structural analysis of descriptions of women's clothing by writers about fashion--Barthes gives us a brief history of semiology. At the same time, he identifies economics as the underlying reason for the luxuriant prose of the fashion magazine: Calculating, industrial society is obliged to form consumers who don't calculate; if clothing's producers and consumers had the same consciousness, clothing would be bought (and produced) only at the very slow rate of its dilapidation.
Editor Reviews
From the Back Cover The object of this inquiry is the structural analysis of women's clothing as currently described by Fashion magazines: its method was originally inspired by the general science of signs postulated by Saussure under the name semiology.