The Father of Spin: Edward L. Bernays and the Birth of Public Relations
ISBN: 0805067892
EAN13: 9780805067897
Language: English
Publication Date: September 1, 2002
Pages: 304
Dimensions: 0.87" H x 8.11" L x 5.43" W
Weight: 0.62 lbs.
Format: Paperback
Book Overview
Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.