Healthcare Success Requires Practicing Good Medicine AND Good Money Principles You're smart. You can read electrocardiograms and x-rays. You interpret laboratory data and know to spot trends in patients' health history. But healthcare is a business too, and you're a small business owner. To be successful and keep your doors open in the ever-changing market, you must know how to run your practice effectively according to sound financial principles. Is it time you learned how to make your practice more profitable? All you need is for someone to show you a proven process. In The Financially Intelligent Physician , Dr. Norris teaches you how to build a profitable practice. You'll discover how to: Read and analyze financial statements quickly and effectively. Recognize where your money is coming from and where it is going. Use ratios and financial metrics to determine the health of your practice. Understand the types of costs and how to monitor them. Evaluate different investment opportunities. Healthy patients are a direct result of healthy practices.