The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration from the World's Best Business Models
The authors of the international bestseller Business Model Generation explain how to create business model strategies that customers can't resist. The book has two parts. The first part is a catalog of the world's best business models, which includes historic business models. This catalog is organized in a pattern library and composed of new businesses that started from scratch and mature businesses that succeeded in reinventing their business (e.g. from product to service). The second part of the book is about the tools required to craft invincible companies and fight oﬀ disruption systematically. It includes several new and tested concepts/tools like the Business Portfolio Map, Innovation Metrics, an Innovation Strategy Framework, and the Culture Map. The book ends with a proposed org chart of the 21st century.