The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
ISBN: 0805089160
EAN13: 9780805089165
Language: English
Pages: 308
Dimensions: 1.00" H x 8.00" L x 5.00" W
Weight: 1.00 lbs.
Format: Paperback
Book Overview
Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.