The Practice of Social Research
ISBN: 1305104943
EAN13: 9781305104945
Language: English
Publication Date: January 1, 2015
Pages: 592
Dimensions: 1.00" H x 9.90" L x 8.30" W
Weight: 2.25 lbs.
Format: Hardcover
Book Overview
A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this �gold-standard� book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.