The Professional Product Owner: Leveraging Scrum as a Competitive Advantage
ISBN: 0134686470
EAN13: 9780134686479
Language: English
Pages: 384
Dimensions: 1.00" H x 9.00" L x 7.00" W
Weight: 1.00 lbs.
Format: Paperback

The Professional Product Owner: Leveraging Scrum as a Competitive Advantage

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Book Overview
Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value. The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.