What Is Lego?
ISBN: 0593092945
EAN13: 9780593092941
Language: English
Pages: 112
Format: Paperback
Book Overview
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always play well--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.