What the Dog Saw Lib/E: And Other Adventures
ISBN: 1600249957
EAN13: 9781600249952
Language: English
Pages: 0
Dimensions: 2.00" H x 6.00" L x 7.00" W
Weight: 1.00 lbs.
Format: Compact Disc
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Book Overview
Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In the New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can t tell who s right for the job; an examination of a machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.