Where Good Ideas Come from: The Natural History of Innovation
ISBN: 1594485380
EAN13: 9781594485381
Language: English
Pages: 352
Dimensions: 1.00" H x 8.00" L x 5.00" W
Weight: 1.00 lbs.
Format: Paperback
Book Overview
This sweeping study of the history of innovation breaks out the seven patterns of innovation like the slow hunch and serendipity. It debunks the myth of the lone genius and presents the real-world dynamics and context that enable innovation. Johnson shows how understanding the roots of innovation can lead to individual creative breakthroughs.