Becoming A Digital Marketer: Gaining The Hard & Soft Skills For A Tech-Driven Marketing Career
  • Becoming A Digital Marketer: Gaining The Hard & Soft Skills For A Tech-Driven Marketing Career
  • Becoming A Digital Marketer: Gaining The Hard & Soft Skills For A Tech-Driven Marketing Career
ISBN: 1733794875
EAN13: 9781733794879
Language: English
Release Date: Mar 28, 2019
Pages: 205
Dimensions: 0.7" H x 8.4" L x 5.4" W
Weight: 0.5996574 lbs.
Format: Paperback
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Becoming A Digital Marketer: Gaining The Hard & Soft Skills For A Tech-Driven Marketing Career

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Book Overview

In the rapid world of marketing, fresh graduates and traditional marketers alike are learning that the industry is blending technology at a pace never seen before. It's no longer enough to be a specialist: in today's tech-driven industry, you've got to be able to build websites, install analytics, run pay-per-click campaigns, join Twitter chats, understand SEO strategy, and experience the underrated power of email marketing.

In Part 1, you'll learn the hard skills crucial to a marketing career, like:

  • organic search (SEO)
  • paid advertising (PC)
  • social media marketing
  • reporting & analytics
  • branding & copywriting
  • email marketing

In Part 2, you'll read about the soft skills essential to business, like:

  • writing emails
  • invoicing & sales
  • getting an entry level position
  • working as a marketing freelancer
  • starting your marketing agency
  • how to work remotely

Also included are in-depth vignettes and interviews with renowned communicators, for insightful alternate views on what makes a successful marketer.

About The Authors

Authors Gil & Anya Gildner are the cofounders of Discosloth, a search marketing company that has worked with brands Read More chevron_right

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