Blue Ocean Leadership
ISBN: 1633692647
EAN13: 9781633692640
Language: English
Release Date: Jun 20, 2017
Pages: 80
Dimensions: 0.51" H x 6.3" L x 4.21" W
Weight: 0.15 lbs.
Format: Paperback

Blue Ocean Leadership

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Format: Paperback

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Book Overview

Ten years ago, two INSEAD professors broke ground by introducing blue ocean strategy, a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. Here, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' customers--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Read More chevron_right

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