Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
ISBN: 1591396190
EAN13: 9781591396192
Language: English
Pages: 256
Dimensions: 1" H x 9.2" L x 6.5" W
Weight: 1.25 lbs.
Format: Hardcover

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Book Overview

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The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans--untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

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