Bourbon Empire: The Past and Future of America's Whiskey
ISBN: 014310814X
EAN13: 9780143108146
Language: English
Publication Date: May 10, 2016
Pages: 336
Dimensions: 0.6" H x 8.3" L x 5.4" W
Weight: 0.35 lbs.
Format: Paperback
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Bourbon Empire: The Past and Future of America's Whiskey

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Book Overview

Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves. --Wayne Curtis, The Wall Street Journal

Walk into a well-stocked liquor store and you'll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation's whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America's most iconic style of whiskey, and the industry surrounding it, really came to be--a saga of shrewd capitalism as well as dedicated craftsmanship.

Mitenbuler traces the big names--Jim Beam, Maker's Mark, Evan Williams, and more--back to their origins, exploring bourbon's founding myths and great successes against the backdrop of America's economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by Read More chevron_right

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