Branding for Dummies
ISBN: 111895808X
EAN13: 9781118958087
Language: English
Publication Date: Dec 31, 2014
Pages: 384
Dimensions: 0.9" H x 9.2" L x 7.3" W
Weight: 1.09 lbs.
Format: Paperback
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Book Overview

Learn to:

  • Understand the meaning and process of branding
  • Get clear about the difference between branding and marketing
  • Create and keep loyal brand customers
  • Manage and protect your brand

Create, improve upon, and maintain a successful brand

Branding is a red-hot topic, and for good reason: it paves the way for marketing success. Whether you want to build a new brand, strengthen an established brand, or repair a broken brand, this hands-on guide helps you define your desired brand image and leads you through the entire branding process. So what are you waiting for? Take control of your brand today!

  • Gain your branding bearings -- gear up with easy-to-follow step-by-step instructions for building a brand from the ground up, improving an existing brand, or repairing a damaged brand
  • If you build it. -- tips and templates for defining and positioning your brand, putting your brand identity into words, naming your brand, and designing your logo and tagline
  • Branding for the win -- launch (or re-launch) your brand, cover your bases in a digitally connected world, engage your audience on social media, and advertise, promote, and publicize like a pro
  • Love and loyalty -- cultivate brand followers and loyalists, value and leverage your brand, and find tips for Read More chevron_right

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Frequently Asked Questions About Branding for Dummies

Dummies Series In Order - By Barbara F Schenck