• Building a Storybrand: Clarify Your Message So Customers Will Listen
  • Building a Storybrand: Clarify Your Message So Customers Will Listen
  • Building a Storybrand: Clarify Your Message So Customers Will Listen
  • Building a Storybrand: Clarify Your Message So Customers Will Listen
ISBN: 0718033329
EAN13: 9780718033323
Language: English
Release Date: Oct 10, 2017
Pages: 256
Dimensions: 1" H x 9" L x 6" W
Weight: 1 lbs.
Format: Hardcover
Publisher:

Building a Storybrand: Clarify Your Message So Customers Will Listen

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Book Overview

Based on Building a StoryBrand by best-selling author Don Miller, this checklist is an essential part of any marketing professional's tool kit. It's strategic and actionable guide to applying the StoryBrand framework to any brand.

The way you describe and discuss your business to customers is vital to their understanding the compelling benefits of using your product, idea, or service, in turn increasing the chances of a successful relationship. That is why New York Times bestselling author Donald Miller has created the StoryBrand process. As a proven solution to the struggle business leaders face when talking about their organizations, StoryBrand provides leaders the ultimate competitive advantage, revealing the secret for helping customers realize why they need what you are offering. Building a Storybrand shares with readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, this revolutionary method will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Frequently Asked Questions About Building a Storybrand: Clarify Your Message So Customers Will Listen

What should you read after Building a Storybrand: Clarify Your Message So Customers Will Listen Book? Here is a list of books to read if you read and loved Building a Storybrand: Clarify Your Message So Customers Will Listen

Book Reviews (16)

5
  |   16  reviews
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4
   An interesting read for marketing novices!
The book is arranged in a logical way, in which Donald had listed out the 7 core elements of a story, from the customer being agonized by the problem, to the transition of ending up in success, and avoiding failure. He talked about how the 7 core elements of stories can be applied and executed on your own website in order to attract more customers. I'm looking forward to applying the concepts I've learned in this book into my business, it's very interesting. I would leave a 5-star review if the book was easy to flip through.
 
5
   MUST HAVE! Tangible directions/value here. Going to re-read 3-4 times
Must have! Know how to speak about your business in a way that makes people understand it. There are steps you can take to build your brand and do what your competitors aren't doing. The book makes you think about who you want to attract and how you want your customer to feel like they're on a journey to solve their problem. You can draw consumers to your website and make sales.
 
5
   You know it but you don't Use it
The book is going to tell you what you already know. You don't realize that the truth is right in front of you. I put off reading the book for a week because it was recommended to me by my business coach. I read the book in five days. You can get out of your way with the simple to understand directions. If you're stuck on how to market your business, read this book. ?
 
3
   Storybrand leads you to a sales pitch
I was excited to read this book and was able to use some basic but useful tactics in creating a brand for your company or product. The end of the book is a sales pitch for more Storybrand options. You can create your Storyboard for free if you sign up and do so. Don't read too much, take what you need and leave the rest.
 
5
   A Bible of Effective Marketing
The book explains how to craft a marketing message that leads to sales in a way that is methodical and replicable. In my opinion, it's the only book that anyone needs to sell a clear message to. It's highly recommended to read and then take action on it.
 
5
   Immediately usable information on growing your business.
A great book on how to grow your business by communicating with your customers. The information in this book is easy to comprehend. This book is very good. If you find my review helpful, please mark it. Thank you so much.
 
5
   Strategies are already paying off!
I saw the basics on the StoryBrand site and was sold on the book. I have to dig into the nuts and bolts in conjunction with the brand script guide on the site.
 
4
   Good Content- But Book is Just a Lead to Sell Online Course
I think everything I read in this book is good. I give it four stars because after reading it you realize there is a lot he did not tell you and you have to assume that those gaping holes are in his $2000 course. In the end, this book is a way for us to invest in his course. It's another bait and switch. I'm happy I bought the book.
 
5
   StoryBrand offers a min. of 10 great ideas to grow your business profits
This book is in perfect alignment with what every company needs to do in order to implement an integrated marketing plan that continuously delivers increased revenues and profits to their business. The Allegiant Marketing Group has helped businesses grow their sales revenues for 18 years and this book refined practically everything we do for ourselves and for our clients. The experience has been a rising tide lifting all boats. The book teaches businesses how to bring in some of the things we offer in-house, which makes marketing companies like mine more competitive.
 
5
   Best educational dollars spent this year
Donald Miller's message will sink in as I listen to this over and over. This is something. Pull the Trigger and buy. I didn't regret spending more to get the audio version. I downloaded the CD to the PC, uploaded it to my phone, and listened to it when I was editing. I'm a full-time photographer and the Building The Story Brand message is very important to my business right now.
 
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