Business Storytelling for Dummies
ISBN: 1118661214
EAN13: 9781118661215
Language: English
Publication Date: Dec 4, 2013
Pages: 384
Dimensions: 1" H x 9.1" L x 7.3" W
Weight: 1.15 lbs.
Format: Paperback
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Book Overview

Learn to:

  • Translate data, facts, and figures into rich, captivating messages
  • Harness the power of good storytelling to influence and motivate employees
  • Effectively convey messages to buyers and funders
  • Connect with your audience and drive your business to new heights

Use storytelling to influence people and move them to action

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies empowers you to do this -- and more. Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.

  • Get started with business storytelling -- discover why organizations across a variety of industries have embraced storytelling, why it works, and what it can do for you
  • Create compelling stories -- use tried-and-true methods for crafting compelling stories that engage listeners and quickly shift people into action
  • Share your story -- get the practical Read More chevron_right

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