Cocaine + Surfing: A Sordid History of Surfing's Greatest Love Affair
ISBN: 1945572817
EAN13: 9781945572814
Language: English
Pages: 256
Weight: 1.74 lbs.
Format: Hardcover

Cocaine + Surfing: A Sordid History of Surfing's Greatest Love Affair

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From the author of Welcome to Paradise, Now Go to Hell, a finalist for the PEN Center USA Award for Nonfiction

It is likely not terribly surprising that surfers like to party. The 1960-'70s image, bolstered by Tom Wolfe and Big Wednesday, was one of mild outlaws. Tanned boys who refused to grow up, spending their days drinking beer and smoking joints on the beach in between mindless hours in the water.

As the surf brands accidentally morphed into a multimillion- then multibillion-dollar industry beginning in the 1980s, however, the derelict portrait began to harm business. In order to achieve wild year-on-year growth that came to be expected, surf trunks, T-shirts and sunglasses had to be sold en masse through Midwestern mall stores. Moms in Des Moines did not want corn-fed junior to be a delinquent. And so the external surf image of the 1980s and '90s and into the present became Kelly Slater and Laird Hamilton. Health, vitality, bravery, clean living, positive, and pure, with heavy doses of puritanism.

Internally, though, surfing had moved on from booze and weed to its heart's true home, its soul's twin flame. Cocaine's rise in American popular culture as the choice of rich, white elites was matched, then quadrupled, within surf culture. The parties got Read More chevron_right

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