Commodify Your Dissent: Salvos from The Baffler
ISBN: 0393316734
EAN13: 9780393316735
Language: English
Publication Date: Oct 17, 1997
Pages: 288
Dimensions: 0.65" H x 8.5" L x 5.5" W
Weight: 0.97 lbs.
Format: Paperback
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Book Overview

The 1980s and 1990s have seen an enormous increase in the power of business over the American mind. Not since the Gilded Age have the robber barons of business accumulated more wealth or won more popular attention. But where the tycoons of yore built railroads or banks, today culture stands at the heart of American enterprise and mass entertainment has become its economic dynamo. For a decade The Baffler magazine has been an invigorating voice of dissent against these developments, in the tradition of the muckrakers and H. L. Mencken's The American Mercury. Commodity Your Dissent gathers together the best of its excoriating criticism of the new American cultural order, exploring such peculiar developments as the birth of the rebel consumer as hero in the pages of Wired and Details; the dramatic rise of alternative culture in the post-Nirvana era; the appearance of new business gurus like Tom Peters and corporate fads like reengineering; the ever-accelerating race to market youth culture; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life.

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