Designing Brand Identity: An Essential Guide for the Whole Branding Team
ISBN: 1118980824
EAN13: 9781118980828
Language: English
Publication Date: Oct 16, 2017
Pages: 352
Dimensions: 1" H x 11" L x 9" W
Weight: 1.47 lbs.
Format: Hardcover
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Book Overview

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

  • 3 sections: brand fundamentals, process basics, and case studies.
  • Over 100 branding subjects, checklists, tools, and diagrams.
  • 50 case studies that describe goals, process, strategy, solution, and results.
  • Over 700 illustrations of brand touchpoints.
  • More than 400 quotes from branding experts, CEOs, and design gurus.

Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system.
- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.
- Paula Scher, Partner, Pentagram

Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to Read More chevron_right

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