Designing Brand Identity: An Essential Guide For The Whole Branding Team
ISBN: 1118980824
EAN13: 9781118980828
Language: English
Release Date: Oct 16, 2017
Pages: 352
Dimensions: 1" H x 11" L x 9" W
Weight: 1.47 lbs.
Format: Hardcover
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Format: Hardcover

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Book Overview

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

  • 3 sections: brand fundamentals, process basics, and case studies.
  • Over 100 branding subjects, checklists, tools, and diagrams.
  • 50 case studies that describe goals, process, strategy, solution, and results.
  • Over 700 illustrations of brand touchpoints.
  • More than 400 quotes from branding experts, CEOs, and design gurus.

Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system.
- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic.
- Paula Scher, Partner, Pentagram

Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to Read More chevron_right

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Book Reviews (9)

  |   9  reviews
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   I bought this for a class
On arrival, it was clean and nice. Online, it is considerably cheaper than other retailers. There was a sticky substance stuck to the side of the pages, it left a small oily stain when I removed it, no big deal.
   Not a lot of "book" here
Here there isn 't really a text - just a lot of buzzwords, pithy quotes and pretty pictures. Here there is not much to learn. It is a coffee table book, not a real educational text.
   Looks nice, lacks substance
This is more of a visual overview than a book, something you would set in a conference room for a client to flip through. The small amount of content is very cranked and includes quotes, opinions and lists rather than actual information.
   great brand book
Really helped me understand more deeply the importance of the brand and a gatekeeper brand.
   Good Reference
I bought this as a reference book for several classes I take.
   So helpful
I learned so much about branding from this book. The questions on Page 123 answered all the pacing in a hotel room and my vision came to life in the process.
   Definitive brand identity guide
For years, this book has been a constant in my entire team's library. This fifth issue has new chapters on Brand Strategy and Implementation, as well as a number of new brands. A definitive guide to defining the brand identity.
   Coffee Table Book
I didn 't know that you could make a coffee table book for communications professionals. Turns out that you can. This is essentially a 324 - page infographic. All the meat seems to be missing.
She goes to the Ringling School of Arts and majors in graphic design... this book was her favorite Christmas present! Amazon - Thank you!