Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next
ISBN: 111975867X
EAN13: 9781119758679
Language: English
Publication Date: Jan 13, 2021
Pages: 224
Dimensions: 0.95" H x 9.26" L x 6.34" W
Weight: 0.9 lbs.
Format: Hardcover
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Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next

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Book Overview

Traditional business models no longer work in the new normal. COVID-19, disruptive technologies, shifting consumer behaviors, and increasing awareness of the societal and environmental impacts of business and technology have forced companies to rethink their entire operation. Companies understand the urgent need to adapt in this time of rapid and fundamental change. The exciting and hopeful news is that digital business transformation increases growth, improves operational agility, creates more value, and provides better experiences for customers.

Drawing on decades of experience helping businesses transform, author Nigel Vaz, CEO of Publicis Sapient--one of world's largest digital consulting firms--shows established companies how to immediately adopt new ways of working and build new channels to connect with customers. Digital Business Transformation explains how to combine your 'SPED' capabilities: strategy, product, experience, engineering, and data, for maximum impact and competitive advantage. The book also helps leaders understand:

  • Whether to defend, differentiate, or disrupt their organization to meet digital challenges
  • How to create a company that is able to continually change
  • How to deconstruct decision-making at all levels of the organization

Perfect for anyone in a leadership position in a modern organization, Read More chevron_right

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