Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience
ISBN: 1119704669
EAN13: 9781119704669
Language: English
Publication Date: Feb 17, 2021
Pages: 288
Dimensions: 1" H x 8" L x 8" W
Weight: 1.468279 lbs.
Format: Paperback
Publisher:

Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience

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Book Overview

PRAISE FOR EVERYDAY BUSINES STORYTELING

We've made storytelling a top priority at Nestlü¾Ž–”¼, working with Janine and Lee's talented team to upgrade the skill, speed, and agility of our sales force. I'm a big fan of their remarkably simple and logical methodology. If your organization is serious about business storytelling, you need this hugely useful resource.
--JIM COYNE, President of Nestlü¾Ž–”¼ USA Sales

You can have the most talented people in your organization, but if they don't know how to translate information into influential stories, you're facing an uphill challenge. Hands down the most practical and applicable way to craft business narratives. An invaluable resource for leaders and teams who want to inspire and motivate people to action.
--SHANE WAL, President's Council of Advisors on Science and Technology at the White House and Former Chief Technology Officer at HP Inc.

This book makes a monster point: We absorb each other in personal stories all the time so why can't we use, as readily, the same attention-grabbing techniques to further our business pursuits? Janine and Lee's book is a brilliant and easy on-ramp to business storytelling.
--MICHAEL STREFLAND, Executive Communications Consultant to Netflix, Walt Disney Company and Facebook

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