From an Idea to Nike: How Marketing Made Nike a Global Success
ISBN: 1328453634
EAN13: 9781328453631
Language: English
Publication Date: Feb 12, 2019
Pages: 128
Dimensions: 0.4330709" H x 7.598425" L x 5.23622" W
Weight: 0.3571489 lbs.
Format: Paperback

From an Idea to Nike: How Marketing Made Nike a Global Success

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Book Overview

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.

Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan )
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond

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