Fundraising for Dummies 3e
ISBN: 0470568402
EAN13: 9780470568408
Language: English
Publication Date: Mar 8, 2010
Pages: 384
Dimensions: 1" H x 9.1" L x 7.4" W
Weight: 1.25 lbs.
Format: Paperback
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Book Overview

Learn to:

  • Raise funds to survive -- and thrive -- in any economic landscape
  • Create a fundraising system to sustain your organization
  • Use the latest tools -- social media and more -- to engage donors

The fun and easy way(R) to raise money for your cause

In a turbulent economy, your role as a fundraiser is more important than ever. Find out how you can use the latest resources to raise money even in challenging times. Fundraising for Dummies, 3rd Edition gives you friendly, easy-to-follow guidance for creating a comprehensive fundraising strategy that uses up-to-date tools, technologies, and campaigns to reach others who care about your cause.

  • Putting your fundraising ducks in a row -- get a sense of the climate in which you're planning to raise funds, pinpoint your organization's mission, and roll out your own fundraising plan
  • Finding (and winning over) donors -- discover the who, when, where, and how of identifying and attracting donors (and get savvy tips on how to communicate with them)
  • Getting the word out about your mission -- understand how your marketing and branding efforts affect what your donors hear, see, and think about your organization
  • Maximizing your online marketing messages -- set up your organization on social Read More chevron_right

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