Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy
ISBN: 1613630883
EAN13: 9781613630884
Language: English
Publication Date: May 8, 2018
Pages: 140
Dimensions: 0.3" H x 8.5" L x 5.5" W
Weight: 0.38 lbs.
Format: Paperback

Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy

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Book Overview

800-CEO-READ BESTSELER Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is mandatory reading for the CEOs and boards of all public companies, according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

  • Why did CEO Larry Merlo allow CVS to take a $2 billion hit--on purpose?
  • How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround?
  • How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term Read More chevron_right

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