Google Adwords for Dummies, 3rd Edition
ISBN: 1118115619
EAN13: 9781118115619
Language: English
Publication Date: Dec 6, 2011
Pages: 432
Dimensions: 1" H x 9.2" L x 7.4" W
Weight: 1.4 lbs.
Format: Paperback
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Book Overview

Learn how to build and manage AdWords campaigns that pay off for your business!

Google AdWords can be a complex topic, which is exactly why you need this book. Here you'll find it divided into manageable chunks, showing what you need to consider before you start, how to structure your campaign and ad groups, tips for creating landing pages that grab visitors, advice on campaign management, and ways to maximize your results.

  • Get started -- learn to set up your account, use the AdWords Dashboard, plan your campaign, and write magnetic ads

  • Be direct -- take advantage of the AdWords direct-marketing approach to generate leads, make new sales, and test your website and marketing efforts

  • Crunch the numbers -- explore the tools in the AdWords interface that help you analyze your campaign and determine what's working best

  • Soft landings -- see what goes into a perfect landing page and how to please Google's reviewers

  • Send in the clones -- boost your results by cloning your campaigns

Open the book and find:

  • The two types of online marketing

  • Hints for reading the mind of your market

  • Why split testing pays off

  • How to measure your results

  • Tips on tracking conversions

  • Read More chevron_right

Frequently Asked Questions About Google Adwords for Dummies, 3rd Edition

Dummies Series In Order - By Howie Jacobson