How to Market Books
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association
Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.
With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.
The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:
- a number of new case studies
- detailed coverage of individual market segments
- checklists and summaries of key points
- several new chapters
- a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Frequently Asked Questions About How to Market Books
How long does it take to read How to Market Books?
It takes about 9 Hours and 28 minutes on average for a reader to read How to Market Books. This is based on the average reading speed of 250 Words per minute.
How long is How to Market Books?
How to Market Books is 494 pages long.
- Who wrote How to Market Books?
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