Influencer: Building Your Personal Brand In The Age Of Social Media
  • Influencer: Building Your Personal Brand In The Age Of Social Media
  • Influencer: Building Your Personal Brand In The Age Of Social Media
ISBN: 0806538856
EAN13: 9780806538853
Language: English
Release Date: Jul 31, 2018
Pages: 256
Dimensions: 1" H x 8.25" L x 5.5" W
Weight: 0.81 lbs.
Format: Paperback
Publisher:
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  • New $15.95 Influencer: Building Your Personal Brand In The Age Of Social Media
Book Overview

I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.
-Iskra Lawrence, Aerie Model and Instagram star (@iskra)

If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book is for you . . .

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .

As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:

*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how Read More chevron_right

Frequently Asked Questions About Influencer: Building Your Personal Brand In The Age Of Social Media

Book Reviews (16)

5
  |   16  reviews
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5
   informative
Thanks for the book. From the beginning of the book, BH is giving information, and I don't even know what chapter 1 is yet.
 
5
   Great for just getting started
Overall, I thought this was a great read for someone who wants to understand social media and how to build themselves up on a platform. I personally don't understand social media what-so-ever, even though I have them all. I struggled with knowing what people wanted to see and with reading this book I came to understand you should care about what others want because someone is going to like what you have to show eventually, it's more about how to get there. This book is a great gift parents can give to their kids who are looking to brand themselves and understand the ins and outs of a social platform, Brand Republic said. The product was completely sealed and brand new when I received it, making it a bonus.
 
5
   Definitely for any aspiring influencers!
I've learned a lot from the book. Anyone who is looking to become an influencer or is already an influencer should definitely try this course, said Blair.
 
5
   Great book
I've read all the books except for this one.
 
5
   Great social media tips
Brand guru Paul LiCalsi writes, "Hands down one of the best books I have read on social media branding, marking and reach." Thanks for the review. Will also seek more from Dr. Brittany Hennessy, whose real-life experiences and wisdom have been very helpful.
 
2
   Could be better
Lots of talk about her experiences, but I expected more of this and less of that, Bruno said. Did not find it.
 
1
   Don't waste your money.
Very disappointed in the content which mainly focused on stories that did not provide much in the way of Building Your Personal Brand, McBride said. Sorry, but it really isn’t a road map to help you grow your business or personal brand as claimed. A cheap book with a flashy cover and weak content.
 
5
   This book is a God Send!!! Five Stars!!
She is very thorough and gets to the point, Raymond said. No wonder people still want to look up themselves.
 
4
   Instagram Users ALL need this book
It's totally Instagram-centric, Tunick said. Lots of great examples of how to build a following and keep your brand alive and in front of your followers. I've always enjoyed the author's voice and humor. It made me want to know her more. She's in the business for a long time and knows what she's talking about, he said. What I wish for that wasn't there was more specific information about how these stars actually build their Instagram presence. I'm being goofy but I wanted a little more how-to, Tunick said.
 
2
   Not what I thought it was.
I'm not sure whether it would be a good book on the actual Topic, but I thought it would be about general influencer in one's field of work. It was basically about getting famous via Instagram, Tunick said. Like the people who have grumpy cat and so on. Not remotely interested in hearing from Dr. Goin. Yes, I have returned the book.
 
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