Let My People Go Surfing: The Education Of A Reluctant Businessman
ISBN: 1594200726
EAN13: 9781594200724
Language: English
Pages: 260
Dimensions: 0.7" H x 9.3" L x 7.5" W
Weight: 1.55 lbs.
Publisher:
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Book Overview

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In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.--From the Foreword by Naomi Klein, bestselling author of This Changes Everything

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