Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
ISBN: 1250185963
EAN13: 9781250185969
Language: English
Publication Date: Mar 19, 2019
Pages: 368
Dimensions: 1" H x 9.25" L x 6.12" W
Weight: 1.737243 lbs.
Format: Hardcover

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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Book Overview

* Recommended by Bill Gates, Daniel Kahneman, and Tim Ferriss
* A Wall Street Journal bestseller
* Next Big Idea Club selection--chosen by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant as one of the two most groundbreaking new nonfiction reads of the season
* Best Business Book of 2019 by strategy + business

What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water?

In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Read More chevron_right

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