ISBN: 0073380954
EAN13: 9780073380957
Language: English
Pages: 720
Dimensions: 1.3" H x 11" L x 8.7" W
Weight: 3.7 lbs.
Format: Hardcover
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Book Overview

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Grewal/Levy's Marketing was designed for today's social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.

Grewal Levy's Marketing is available through McGraw-Hill Connect(R), a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following:

- SmartBook(R) - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content.

- Access to your instructor's homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course.

- Progress dashboards that Read More chevron_right

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