Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement--skills that are also effective in the workplace. By applying seven magic words in a business setting, David offers tools for effective and persuasive communication.

You will learn:

• The secret word that Harvard psychologists discovered is the key to unlocking human motivation
• How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you
• The number one mistake that managers make during 1-on-1's, and the one simple word that can fix it all
• What Dale Carnegie dubs the sweetest sound in any language
• How one tiny word can instantly change someone's mind for the better
• The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down
• How the infamous But Eraser works and why so many people mess it up
• The REAL magic behind the word thanks

The seven words:
Magic Word #1 - Because
Magic Word #2 - Name
Magic Word #3 - If
Magic Word #4 - But
Magic Word #5 - Absolutely
Magic Word #6 - Thanks
Magic Word #7 - Help