Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
ISBN: 0471432091
EAN13: 9780471432098
Language: English
Publication Date: Oct 17, 2003
Pages: 240
Dimensions: 1.1" H x 9" L x 6.1" W
Weight: 1.05 lbs.
Format: Hardcover
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Book Overview

Mention the words Krispy Kreme and people start licking their lips. The company inspires such loyal customer devotion that new store openings routinely cause traffic jams and attract widespread media attention.

More than six decades after the first doughnut was handed to a customer in Winston-Salem, North Carolina, Krispy Kreme has grown into one of the world's premier brands and most admired companies.

How has Krispy Kreme managed to build such a successful brand and business, especially since it spends almost no money on advertising? What does the future hold for this unique corporation? And what can other businesses do to emulate Krispy Kreme's amazing accomplishments?

You'll find the answers to all of these questions, and many more, in Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success. Through exclusive insider interviews and colorful stories, you'll go behind the counter to learn how this phenomenal organization has successfully evolved and grown through the years. Each chapter thoroughly examines one key technique the company uses to pummel the competition, such as:

  • Mixing great taste with show business by creating a theatrical atmosphere where customers can watch the whole doughnut-making process up close
  • Picking its people wisely, subjecting both potential franchises and employees to a rigorous screening Read More chevron_right

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