Marketing For Dummies
  • Marketing For Dummies
  • Marketing For Dummies
  • Marketing For Dummies
  • Marketing For Dummies
ISBN: 1119365570
EAN13: 9781119365570
Language: English
Release Date: Jun 6, 2017
Pages: 408
Dimensions: 1" H x 9" L x 7" W
Weight: 1.47 lbs.
Format: Paperback
Publisher:
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Book Overview

The classic, bestselling marketing guide, updated for the digital era

Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want--how they want it--using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today

Today's marketing treats every aspect of customer interaction--including customer service and the product itself--as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.

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Book Reviews (4)

5
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4
   Great beginner book
I bought this because I was curious to know what it could tell me from my degree and my work history. To be honest, it didn 't really tell me anything new, but if you knew absolutely nothing about marketing it's a good book. It takes you through all the basics and the important stuff too. It goes into the marketing plan and explains digital marketing as well. Would recommend for a small business owner who wants to improve their marketing game or someone just starting in the marketing field.
 
Recommended to buy: Yes
5
   A Must Read Marketing Book!
Without doubt, Jeanette is a marketing authority! It is an excellent guide for any marketing questions and struggles you may have. I have re-centered my processes, focus and thoughts on my marketing approach for my companies. Jeanette is your go-to for diving deeper in understanding the psychological reasons behind marketing decisions and process, so that they are carried out in the most efficient and effective way. The energy is felt in the book! Recommend highly!
 
Recommended to buy: Yes
5
   We've had great success with everything we've implemented
The most helpful book I ordered. Well written, practical and up to date. We've had great success with everything we implemented, a great reference to have at your finger tips. Read it in order to use it or use it as a guide for specific needs. This book is a bargain for what you get. Highly recommended.
 
Recommended to buy: Yes
5
   Complete picture of marketing A-Z!!!
I have been to seminars with Jeanette, have retained her as a consultant and now have completed marketing for dummies. When it comes to marketing and by intertwining the emotional and psychological aspects of the consumer thought processes, it allows us to understand the drivers much better when purchasing. I recommend highly recommended this book and Jeanette on social media sites.
 
Recommended to buy: Yes
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