Marketing Management
  • Marketing Management
  • Marketing Management
ISBN: 113319060X
EAN13: 9781133190608
Language: English
Pages: 256
Dimensions: 0.5" H x 10.9" L x 8.5" W
Weight: 1.35 lbs.
Format: Paperback
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Book Overview

This Description may be from another edition of this product.

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802.

For undergraduate and graduate courses in marketing management.

The gold standard for today's marketing management student.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, Read More chevron_right

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Book Reviews (5)

5
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5
   Quick delivery!
This is a great course textbook with great information for anyone who wants to learn how to market their own company. I could just keep this book after the class to use later down the line when I open my own company!
 
5
   Typical textbook purchase
Another ridiculous textbook purchase for a master class is another masters class. It fulfilled its purpose, but my class was too short for me to get a ton of use out of this.
 
5
   Best Marketing Book out there!
I found this book to be easy to read and understand ''. It included many examples and all important marketing concepts and terms that a marketing book should have. I used this book in a graduate degree in marketing strategy classes.
 
5
   Good text
The 4ltr Press textbooks are concise and students enjoy the straightforward language and up-to-date references.
 
5
   Great Book
The shipping was fast and the book was almost like new. It was a very great product and all pages were perfect without writing on them.
 
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