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Classic modern design never goes out of style: it is merely retired or subtly adapted to its given place and time. Having surveyed handwritten, new vintage, and new ornamental tendencies in type and lettering, graphic-design guru Steven Heller now turns his encyclopedic gaze on Modernism. New Modernist Type reveals how a graphic language of simplicity and economy has impacted contemporary design. Hundreds of examples by international designers are grouped into three thematic chapters: Old Modern (when the machine age influenced graphic design), Playful Modern (wit, humor, and transformation), and Meta Modern (typography as icon and symbol). An historical introduction places today s tendencies in context, and the reference section features a list of designers websites.
It takes about 5 Hours and 8 minutes on average for a reader to read New Modernist Type. This is based on the average reading speed of 250 Words per minute.
New Modernist Type is 272 pages long.
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