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Onward: How Starbucks Fought For Its Life Without Losing Its Soul
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Book Overview
This Description may be from another edition of this product.
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
Frequently Asked Questions About Onward: How Starbucks Fought For Its Life Without Losing Its Soul
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How long does it take to read Onward: How Starbucks Fought For Its Life Without Losing Its Soul?
It takes about 7 Hours and 51 minutes on average for a reader to read Onward: How Starbucks Fought For Its Life Without Losing Its Soul. This is based on the average reading speed of 250 Words per minute.
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How long is Onward: How Starbucks Fought For Its Life Without Losing Its Soul?
Onward: How Starbucks Fought For Its Life Without Losing Its Soul is 384 pages long.
- Who wrote Onward: How Starbucks Fought For Its Life Without Losing Its Soul?
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Book Reviews (13)
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A Good Book
Derived From Web , Jun 2, 2022
After reading Howard Schultz's first book, Pour Your Heart Into It, I must admit that I was highly excited to read the sequel. I must admit, however, that I was a little disappointed. To say that this book was not a good book because it was actually good. Nevertheless, I feel like I expected more from this chapter, as many of the chapters were dragged and I found a lot of stories and lessons very repetitive, but I will add that I still admire Howard Schultz and everything he brought in the Starbucks company. I also respect his business values and work ethics and feel that he is one to learn and emulate. He fought the recession head on and was able to bring Starbucks back to its glory. My first suggestion to the readers would be to read the first book mentioned above. Then you can read this book as a suffix or even a quick read.
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Recommended to buy:
No
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Interesting, but Pitchy
Derived From Web , Jun 2, 2022
The Personal Account of Events by the Owner of Starbucks gives the book an interesting appeal. I found it, however, a bit on the sales page of why Starbucks is such a great company and should be given another look.
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Recommended to buy:
No
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heavy but love it
Derived From Web , Jun 2, 2022
For some reason, it found too long. Still very interesting, who would think so much happens in a company, so much to manage and live to have a fully functional ship on the market...
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Recommended to buy:
Yes
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It's fine
Derived From Web , Jun 2, 2022
I had to read a book report with a group so that I only did my section. Honestly, I dislike Starbucks, but the book was well written. It was very detailed and pretty much broke the entire journey down to the nasty re-instinct and other things. I'm sure you 'll enjoy it if you're into corporate domination and stuff like that.
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Recommended to buy:
No
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good start - slow finish
Derived From Web , Jun 2, 2022
I liked the first half of the book, but the second half turned into a big commercial for Starbucks. I was hoping to learn something I could use in my job, but was disappointed.
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Recommended to buy:
No
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Good read
Derived From Web , Jun 2, 2022
Was required to read for a class, but was a surprise that I enjoyed it so much. More about Starbucks learned.
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Recommended to buy:
Yes
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Great book to look for inspiration
Derived From Web , Jun 2, 2022
I voted 3 stars for the book because it took me months to finish it, couldn t read it within 1 week, as I intended it was not as captivating as I thought it would be. Recommend for people who needed a boost in their passion to make the thing happen.
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Recommended to buy:
No
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Howard II
Derived From Web , Jun 2, 2022
A fairly young executive, who is a master of PR, has managed to sell a second self-directed biography. While it is of some interest to stockholders, it is really a little too much to read a second Howard Schultz self-promoting bio. He stepped aside on great success, but the truth is that he was still the puppet master in his hands off role. The company and its stock were in a downward spiral when Howard rode came to rescue. He indeed turned the new company around, but did he really need to commission a new book about his Phoenix, like the Rise from the Ash?
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Recommended to buy:
No
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Great read.
Derived From Web , Jan 7, 2020
I loved his passion and conviction for what he saw in Starbucks and what he wanted to achieve. He seemed to be genuine and inspiring.
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Recommended to buy:
Yes
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I actually cried reading this. Really well written
Derived From Web , Sep 9, 2019
I read a lot of business and self-help books. It has been a while since I read a business-related memoir that was this moving. Schultz and his co-author really help you to feel like you're there with him and the Starbucks team. I read it in 3 days and I reread it definitely in the future.
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Recommended to buy:
Yes
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