Positioning: The Battle for Your Mind
ISBN: 0070652635
EAN13: 9780070652637
Language: English
Pages: 246
Dimensions: 1.3" H x 8.1" L x 5.5" W
Weight: 0.85 lbs.
Format: Hardcover

Positioning: The Battle for Your Mind

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Book Overview

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.Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.
--David Bohnett, Chairman and Founder of GeoCities

One of the most important communication books I've ever read. I recommend it highly!
--Spencer Johnson, MD, co-author of The One Minute Manager

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.

The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising Read More chevron_right

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