Power Play: Tesla, Elon Musk, and the Bet of the Century
The outrageous inside story of Elon Musk and Tesla's bid to build the world's greatest car--from award-winning Wall Street Journal tech and auto reporter Tim HigginsA deeply reported and business-savvy chronicle of Tesla's wild ride. --Walter Isaacson, New York Times Book Review A] sweeping history of the electric-car juggernaut.I've covered Tesla as a reporter since 2016. When Higgins writes about facts and situations I'm familiar with, I can attest he's right on the button, every time. --Russ Mitchell, Los Angeles Times
Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary; to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets; his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car. When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential. The gas-guzzling car was in need of disruption; the world was ready for Car 2.0. So they pitted themselves Read More chevron_right
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