Pre-Suasion: A Revolutionary Way to Influence and Persuade
ISBN: 1501109804
EAN13: 9781501109805
Language: English
Publication Date: Jun 5, 2018
Pages: 432
Dimensions: 1" H x 8.37" L x 5.5" W
Weight: 0.75 lbs.
Format: Paperback
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Book Overview

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*NEW YORK TIMES and WAL STRET JOURNAL BESTSELER
*Financial Times Best Business Books of 2016
*Inc.com's Best Sales and Marketing Book of 2016

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This privileged moment for change prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds a pre-suader must also change states of mind.

His first solo work in over thirty years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or Read More chevron_right

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