Product Leadership: How Top Product Managers Launch Awesome Products And Build Successful Teams
  • Product Leadership: How Top Product Managers Launch Awesome Products And Build Successful Teams
  • Product Leadership: How Top Product Managers Launch Awesome Products And Build Successful Teams
ISBN: 1491960604
EAN13: 9781491960608
Language: English
Release Date: Jun 13, 2017
Pages: 234
Dimensions: 0.59" H x 9.84" L x 5.91" W
Weight: 1.47 lbs.
Format: Paperback
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Product Leadership: How Top Product Managers Launch Awesome Products And Build Successful Teams

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Book Overview

In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?

This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.

In three parts, Product Leadership helps you explore:

  • Themes and patterns of successful teams and their leaders, and ways to attain those characteristics
  • Best approaches for guiding your product team through the startup, emerging, and enterprise stages of a company's evolution
  • Strategies and tactics for working with customers, agencies, partners, and external stakeholders

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