Professional Blogging for Dummies
ISBN: 0470601795
EAN13: 9780470601792
Language: English
Publication Date: Jul 26, 2010
Pages: 384
Dimensions: 0.9" H x 9.1" L x 7.3" W
Weight: 1.25 lbs.
Format: Paperback
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Book Overview

Turn a blog into real income! Here's how you build a blog-based business

If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It's all here, and more, in this friendly guide.

  • It's all in the approach -- tackle things the way professionals do, by setting realistic goals and building a business plan

  • Know who everybody is -- understand your competition, define your audience, and find your own niche

  • Get some people -- do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies

  • Mind your money -- learn how to monetize your blog, set up a budget, and get paid

  • Build a blog that brings 'em in -- choose a name and a Web host, and then see how to design a killer blog

  • Get the word out -- promote like crazy using search engines, social networking, traditional marketing, and PR

  • Crunch the numbers -- explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner

Open the book and find:

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