Public Relations for Dummies
ISBN: 0471772720
EAN13: 9780471772729
Language: English
Publication Date: Jun 1, 2006
Pages: 358
Dimensions: 0.94" H x 9.13" L x 7.32" W
Weight: 1.46 lbs.
Format: Paperback
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Book Overview

Proven techniques that maximize media exposure for your business

A seasoned PR pro shows you how to get people talking

When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.

THE DUMIES WAY(R)

Explanations in plain English
Get in, get out information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun

Discover how to:

Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
Manage a PR crisis

Get smart!
@www.dummies.com

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