Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, And Transform Your Business
  • Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, And Transform Your Business
  • Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, And Transform Your Business
  • Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, And Transform Your Business
  • Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, And Transform Your Business
ISBN: 140021193X
EAN13: 9781400211937
Language: English
Release Date: Sep 24, 2019
Pages: 240
Dimensions: 1" H x 9" L x 6" W
Weight: 1.737243 lbs.
Format: Hardcover

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, And Transform Your Business

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Book Overview

The moment you take control of your stories, you take control of your business and your life.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

Frequently Asked Questions About Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, And Transform Your Business

Book Reviews (18)

5
  |   18  reviews
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1
   Garbage book of nonsense
This is a business book for people who think business is on Shark Tank. The writing is puffy nonsense filling pages because the actual ideas presented would only fill a pamphlet where the author is a marketing genius who is also a marketing genius. I bought this book on a big discount and still want that $1.99 back.
 
5
   A weakness
The story of telling is something my wife tells me that I can 't do. She is absolutely right about that. After reading this book, I feel that I can now give it a try. Thank you for the kind words. ''
 
2
   Too boring to get through (and not particularly useful)
I was excited to read this book because I am a big believer in the power of stories. But in contrast to the other couple of story books I have read, this book fell completely flat. The first chapters are littered with personal stories with little discernible point. It is a mystery how this book has so many good reviews because I couldn t make myself keep going after the first 100 pages. I found it useful and not boring ''.
 
5
   This book created a storytelling monster!
Since reading it and even while reading it, I have found myself reading stories in everything! I even had to write it down a few times to put story ideas down!
 
5
   Communicate Better
It is a great book for anyone who wants to learn better communication skills in an easy to read format with everyday experiences.
 
5
   Bought advanced copy on the spot
I bought this book after hearing Kindra speak at our last summer's direct selling convention. I bought an advanced copy on the spot eagerly. When the book arrived, I read it excitedly and even began highlighting parts that would help me become a better storyteller, not only in my business, but also in my life.
 
4
   Great book!
The simplicity of the book really enjoyed me. I think it is a great guide for anyone who wants to learn about storytelling.
 
2
   Interesting ideas...
A focused book on a core set of ideals that grows up to something transformative once you read it, and therefore the ROI is quite low here.
 
5
   Just read it! Its 🔥AMAZING!!
I love how Kindra tells stories! Not only tells them, but teaches you all the steps to master the art of using and telling stories yourself! But don 't forget to take it and apply the action! .. just read it and get it!! , ''
 
5
   Amazing!!!
How Kindra breaks the process of connecting with others through the telling of your story is so clear, simple and doable! I just love that I have this resource to tell my story better so that I can connect with MY people!
 
12