Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
ISBN: 140021193X
EAN13: 9781400211937
Language: English
Publication Date: Sep 24, 2019
Pages: 240
Dimensions: 1" H x 9" L x 6" W
Weight: 1.737243 lbs.
Format: Hardcover

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by
$27.99
Select Format
Select Format Format: Hardcover Select Conditions Condition: New

Selected

Format: Hardcover

Condition: New

$27.99
Quantity
183 Available

Select Conditions
  • Very Good $7.26 Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
  • New $27.99 Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Book Overview

The moment you take control of your stories, you take control of your business and your life.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything--from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • the Value Story, to convince customers they need what you provide;
  • the Founder Story, to persuade investors and customers your organization is worth the investment;
  • the Purpose Story, to align and inspire your employees and internal customers; and
  • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

Frequently Asked Questions About Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

What should you read after Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Book? Here is a list of books to read if you read and loved Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

Book Reviews (0)

0
  |   0  reviews
Did you read Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business? Please provide your feedback and rating to help other readers.
Write Review
Captcha

No customer reviews for the moment.