Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion
ISBN: 0804189935
EAN13: 9780804189934
Language: English
Publication Date: Jul 4, 2017
Pages: 464
Dimensions: 0.94" H x 9.25" L x 6.13" W
Weight: 1.05 lbs.
Format: Paperback

Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

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Book Overview

This Description may be from another edition of this product.

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully

Cross Cicero with David Letterman and you get Jay Heinrichs.--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx

Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama.

Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as:

- The Chandler Bing Adjustment Match your argument to your audience (that is, persuasion is not about you).
- The Belushi Paradigm Before people will follow you, they have to consider you worth following.
- The Yoda Technique Transform a banal idiom by switching the words around.

Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific Read More chevron_right

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